HOW OH SWEET MERCH BEGAN
What started as a love of collecting printed tees during Emilia’s college days in the USA quietly laid the foundation for what would become Oh Sweet Merch.
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In 2009, Emilia launched Think Promotional, supplying branded products to corporate, government, and not-for-profit clients across Australia — building strong expertise in promotional products, screen printing, and embroidery.
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When Covid paused corporate events, she chose to pivot and created Oh Sweet Mama, a feel-good apparel brand that grew into a loyal online women’s community.
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From that momentum, Oh Sweet Merch was born — a dedicated custom merch space supporting female-led businesses, creators, and communities.​Today, with over 15 years of industry experience, Emilia helps brands create merch that’s meaningful, wearable, and a little bit Oh So Sweet.
OUR MISSION
Our mission is to make custom merch simple, accessible, and empowering for growing brands and communities.
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We believe merch should be more than just a logo on a garment — it should tell a story, build connection, and represent your brand with pride. That’s why we combine industry expertise, quality apparel, and real human support to guide our customers from idea to finished product.
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Whether you’re launching your first design, building a merch line, or scaling your brand, we’re here to help you create merch that people genuinely want to wear.