With the love of collecting printed tees from her college days in the USA, Emilia, the founder ( pictured ) of Oh Sweet Merch, didnt know it then, but she was building the foundation of her future. 

Back in 2009, Emilia launched her first business Think Promotional - a business that is still very much going strong today! Specialising in corporate clients such as local and state government, and non for profit sectors Australia wide. 

Then came the dreaded Covid; corporate events stopped overnight, and Emilia had a choice, wait it out, or pivot. 

So she pivoted - and 'Oh Sweet Mama' was born. What started as a mum-inspired apparel line to lift spirits during lockdown, it grew into a beautiful, loyal online community of women showing up for themselves and each other

As things evolved, so did the vision. Emilia faced yet another choice, go back to servicing corporate clients and close the apparel line, or follow this momentum and build something even bigger. Thats when 'Oh Sweet Merch" came to life - a space to bring custom apparel merch to the other incredible female-led businesses, creators and communities shed come to meet and know 

With now over 15 years experience in screen printing, embroidery and promotional products, Emilia now helps others brings their vision to life.... with MERCH that feels meaningful, wearable and a little bit Oh So Sweet